Hutchison Telecom Hong Kong delivers personalized digital experiences to residents and visitors in Hong Kong and Macau.
Customer Case Study: 3 Hong Kong
A Transformed Digital IT Stack
Hutchison Telecom Hong Kong (HTHK) deployed MATRIXX to deliver a unified, real-time digital monetization engine in a newly transformed IT stack, achieving:
- Flexibility and agility to create and support new offers for multiple brands targeting diverse customer segments of residents and visitors
- All-digital customer experiences for the complete lifecycle from purchase, activation, inquiry, top-up and replacement
- Expanded wholesale support for prepaid eSIM resellers, streamlining the process for purchasing connectivity in advance of or during travel to the region
A Multi-Brand Approach
HTHK operates in Hong Kong and Macau under numerous consumer brands, including 3 and SoSIM, and offers the white label brand SIM World to resellers.
MATRIXX Facilitates New Customer Acquisition and Revenue Growth at HTHK
The agility, performance and scale needed to create new monetization opportunities in a highly competitive, highly dynamic and highly penetrated market.
Unified Monetization Platform
A single platform to manage 4G and 5G services across multiple brands
Cloud Native Architecture
Scalability to adapt to evolving business needs and growing market demands
Open and Interoperable
API-first architecture to streamline operations and facilitate reseller connectivity
Click-Not-Code Approach
Configurability accelerates time-to-market for new offers and delivers subscriber personalization
HTHK’s Transformation Has Delivered Significant Benefits
Leading position
in the prepaid market driven by a robust multi-brand segmentation strategy
46% increase
in prepaid subscribers in 1H 2024, following 38% growth the previous year
Higher customer satisfaction
and loyalty including integration with MoneyBack retail loyalty program
Double-digit roaming revenue growth
through the addition of new offers like 3’s DIY Roaming Pass
Driving Growth in One of the World's Most Dynamic Telco Markets
Hong Kong is one of the most competitive and dynamic communications markets in the world, with mobile penetration rates in excess of 300% and internet penetration rates at nearly 100%. Explore how HTHK transformed with infrastructure to innovate and provide enhanced customer experiences and achieve growth.