StarHub initially deployed MATRIXX to support the rapid launch of giga!, their all-digital offering, and now leverages MATRIXX to monetize their main brand for both consumers and enterprises.
Customer Case Study: StarHub
StarHub’s Ambition Delivered: A Fully Digital Strategic Transformation
StarHub’s mission is to shape the future with bold transformation, expanding beyond connectivity with digitalization and cloud innovation. In the first phases of StarHub’s DARE+ program, they invested and built multi-cloud, digital platforms across business, network and IT. In 2025, DARE+ transitioned into “harvest” mode to reap the benefits of their hard work: sustained growth, reinforced market leadership and a continuum of new experiences that enhance their customers’ lives.
Digital Ecosystem Leader
Transform beyond telco into a digital service provider, placing frictionless digital engagement at the core with an unwavering focus on value creation and differentiation.
Go-to-Market and Customer Agility
Enable innovative services with agility, reducing time to market and operating costs, all while delivering the most highly automated and personalized customer journeys.
One-Stop Shop for Businesses
Create a trusted brand for all enterprise needs including cybersecurity, cloud, ICT and network connectivity for locations, employees, processes and things.
Making Every Experience Count
Integrate consumer services into a unified offering available and customizable any time, anywhere and on any device, all while delivering exceptional customer service.
Only MATRIXX: Monetizing StarHub’s Digital Operations
StarHub chose MATRIXX as a key component of their digital transformation because they wanted to:
- Build a state-of-the-art digital telco platform
- Leverage cloud native technology for speed and agility
- Continuously evolve, refine and improve their offerings
- Get to market quickly with a breakthrough digital experience
By extending our collaboration with MATRIXX, we are equipping ourselves to deliver simpler, faster and more seamless digital experiences that cater to our customers’ evolving needs.”
Adam Seyer
Chief Information Officer, StarHub
Transforming and Monetizing Unmatched Customer Experiences
In 2019, StarHub launched giga!, an all-digital consumer brand with an all-digital stack including MATRIXX at its core. giga! consistently achieves the highest NPS scores in the market, drives 30% of subscriber acquisition through referrals and has earned a 4.7 rating on the App Store. This successful partnership led to the expansion of the MATRIXX solution as the monetization platform for the main StarHub brand across the consumer and enterprise business groups.
StarHub Comprehensive Services
A full suite of mobile services powered by Singapore’s fastest network, drives greater value to customers through first-in-market innovations such as Singapore’s first 5G non-standalone network.
Improved Process and Value Delivery
The use of digital channels to engage customers has enabled StarHub not only to lower operating costs, but also to deepen and personalize our engagement with customers.
Multi-Channel Digital Self-Care
Only operator in Singapore to offer customer support, including chatbot and messaging-based support (Facebook and WhatsApp).
Real-Time Usage Visibility
First in Singapore to offer customers truly on-demand visibility into usage and payments.
MATRIXX Delivers StarHub’s Transformation Priorities
Implementing smarter cross-product bundling and a multi-brand, multi-segment strategy
Delivering a modern digital platform that scales across the region to support the expanding needs of enterprises
Enabling simpler, faster and seamless digital experiences personalized to customers’ evolving needs
How MATRIXX Delivered the Solution StarHub Needed
Out-of-the-Box Use Cases
Enables the rapid delivery of business requirements without customization
API-Based Integration
Allows other network, IT and third-party components to be added quickly without heavy systems integration
Cloud Native Application
Responsive, scalable and fault-tolerant deployment within private, public or hybrid clouds
giga! Singapore’s First and Only Fully Digital Mobile Service
To grab the attention of tech-savvy millennials, StarHub, one of Singapore’s leading mobile carriers, needed to deliver better and more innovative products faster. Discover how MATRIXX enabled StarHub to launch giga!, Singapore’s first and only fully digital mobile service, in just six months.