MATRIXX fuels CelcomDigi’s agility to launch innovative prepaid services and thrive in Malaysia’s fast-moving mobile market.
Customer Case Study: CelcomDigi
Innovating at Scale With MATRIXX
Malaysia’s largest mobile network operator, CelcomDigi, is redefining what it means to deliver agile, customer-first experiences. As the company accelerates its digital strategy, MATRIXX remains a foundational part of its journey, empowering the launch of innovative prepaid services with speed, flexibility and precision. From supporting a next-generation digital brand to preparing for nationwide 5G services, MATRIXX gives CelcomDigi the commercial agility to lead in one of Southeast Asia’s most competitive mobile markets.
CelcomDigi Delivers Personalized Experiences
As Celcom and Digi joined forces to form CelcomDigi, the new entity opted to carry forward the benefits of agility that MATRIXX delivered. With MATRIXX monetization, CelcomDigi is now positioned to:
- Rapidly launch prepaid and digital-first 5G offerings
- Deliver tailored services to a broad range of market segments
- Reduce time to market for new plans and promotions
- Deliver transparent billing and usage insights to customers
- Scale flexibly across infrastructure and subscriber growth
A Platform for the Future
MATRIXX gives CelcomDigi the confidence to innovate without compromise. Whether it’s supporting millions of prepaid users or designing the next generation of digital experiences, MATRIXX delivers the agility to compete, win and grow.
Spark: A New All-Digital Experience
Following the successful merger of Celcom and Digi, CelcomDigi continues to trust MATRIXX as its monetization engine of choice. With the launch of Spark, an eSIM-only, app-powered prepaid mobile brand, CelcomDigi has redefined digital-first connectivity. Spark delivers ultimate flexibility and control for customers, powered by MATRIXX’s real-time, cloud native platform that enables rapid innovation and seamless scalability.
Why Spark Matters
Digital-First Evolution
Spark is elevating the mobile experience with eSIM technology and app-based simplicity, putting full control into subscriber’s hands to upgrade, downgrade, or boost their plans at any time.
Agility at Scale
MATRIXX enables CelcomDigi to innovate fast, deliver personalized offerings and give subscribers full transparency into their usage and spend, all critical differentiators in a highly competitive market.
Future-Ready Monetization
MATRIXX delivers a single, unified monetization platform to CelcomDigi to power prepaid and postpaid offers across a converged networks and across subscriber types.
How MATRIXX Delivered for CelcomDigi
Customer Agility
Customized service controls and improved functionalities with infinitely flexible configuration capabilities
Click-Not-Code
Product configuration of business rules and use cases eliminates customization
Cloud Native
Micro-services architecture with web scale elasticity, resilience and CI/CD support.